A little about Hovie SUP

More About Hovie SUP Stand Up Paddle Boards:

Hovie SUP stand paddle boards are shaped and designed for use on oceans, lakes and rivers. 2) Hovie SUP boards are built by the same factory that shapes Naish, Starboard, Surftech, Laird and Becker 12 foot SUP boards. Using same materials and standards as their boards they offer. 3) Hovie SUP 11’6” foot SUP boards are about half the price of Laird and other comparable 12 foot SUP boards on the market. 4) Hovie SUP is an Newport Beach, CA based company, founded Brian Hovnanian inspired by his passion to introduce, popularize and make the sport of stand up paddling accessible and affordable throughout the United States and the rest of the world, beginning in Newport Beach, CA.

The following were our objectives in developing the Hovie SUP line of stand up paddle boards, followed by how we went about achieving each of those objectives in order to realize our dream of bringing our standard-setting, industry defining stand up paddle boards to a new market in the price range envisioned. Objective 1: Craft the Best Overall Quality SUP Board on the Market We have been surfboard builders for over 35 years (and the longest standing) southern California manufacturer of surfboards and asked them to partner with us in the design and overseeing the building of our stand up paddle boards. Enthusiastically sharing our vision for spreading SUP though out the world, Hovie agreed to partner with us in the project. As a result, Hovie SUP boards are manufactured in the same factory and by the same craftsmen that build the majority of Laird, Surftech, Naish, Starboard and other previously top selling SUP boards, using the same EPS/EPOXY construction processing, materials, quality and care that goes into boards selling for twice the cost of Hovie SUP boards. Objective 2: Optimize Hovie SUP Board Shape for use in Waves, Lakes and Rivers We are no building displacement hull Stand Up Paddle boards that work insane in calm water, choppy water, Into waves, Into the wind, With the wind, With currents, and Against currents.. We became convinced we were armed with more information than anyone had ever gathered on what would make the ultimate stand up paddle board. We have it at Hovie SUP. Objective 3: Make Accessories Such as fins, Traction Pads, Handles and Vent Plugs Standard Equipment We found certain board accessories to be necessities for an overall positive SUP experience from point of purchase to floating on the water, so we've included them as standard equipment on all of our Hovie SUP boards. This includes an installed fin. A traction pad installed on the top of the board to stand more comfortably and with greater traction while riding. Handles make carrying a SUP board comfortable and easy. We wouldn't make a SUP board without one. Vent plugs solve a variety of potential problems with the core of SUP boards. All EPS/Epoxy boards should have vented plugs, particularly in areas with high temperatures and humidity. We include vented plugs as standard equipment on all of our boards. Objective 4: Introduce Hovie SUP Boards on the Market at a fair Price or Less of Comparable Quality SUP Boards SUP boards are expensive because good quality boards require a lot of quality materials, skilled craftsmanship, they're expensive to transport, store, handle and deliver, and necessary accessories run up the cost. Additionally, SUP boards often change hands several times between the manufacturer and consumer, and are sold with typical retail mark-up. Hovie SUP solved many of these problems with a combination of economies-of-scale, effective use of online marketing technologies, a vision to access the untapped potential SUP market in high growth pockets around the world surrounding recreational lakes and rivers, and a willingness to greatly reduce profit expectations. By developing the unique Hovie SUP product line in the highest growth area of the sporting goods sector, by taking it in volume to the heart of an untapped market, by eliminating many of the middlemen and handlers traditionally involved in the process and by developing innovative methods of getting boards directly to consumers, Hovie SUP is able to drive the cost of fully equipped, delivered SUP boards down to about half or less of what comparable quality, similar size boards sell for in the marketplace.